Dear fellow digital health enthusiasts,
How to drive media coverage? Make bold real-estate buying claims. Not here though. We won’t buy Greenland and will stick with digital health. Enjoy your briefing.
According to a new report, the North American wearable market just hit a new milestone: a total of USD 2bn. The big winner is Samsung that increased its market share by an astounding 121%, compared to last year. However, there’s another serious contestant in the making: Earlier this year, Google jumped on the bandwagon with its recent acquisition of smartwatch-related intellectual property from Fossil Group. [≈ 2min]
The golden rule: Whoever has the gold makes the rules. The same applies for health care data. The current custodians of health care data (e.g. health record vendors, clinics, health insurances) are turning their position into a competitive advantage against their new and upcoming tech competitors. The article explores who benefits from data monetization and highlights some creative (commercial) constructs on how to share data sets with digital health start-ups. [≈ 5min]
Following the success of at-home testing DNA kits, leading U.S. medical centers launch extensive genome testing services, with thousand dollar price tags. Target customers are wealthy patients who put an emphasis on prevention. The long-term benefit of such deep genome analysis is still debated among physicians. While some insurances reimburse the analysis, it is a tricky issue. If we can assess health risk upfront based on genetic data, this will lead to serious implications for the solidarity principle of health insurers. [≈ 8min]
Closing as always with the quote of the week: «The ballooning costs of health care act as a hungry tapeworm on the American economy. Our group [Haven] does not come to this problem with answers. But we also do not accept it as inevitable» – Warren Buffet, CEO of Berkshire Hathaway, investor and philanthropist.
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Have a productive week,