Dear fellow digital health enthusiasts,
Turmoil in Apple’s healthcare team and high profile departures due to internal tension. Yes, health care is not easy. Rest assured though: We are here to stay.
«One app to rule them all» sounds like a monopolist’s dream, but won’t be the future of digital health. While owning the entire patient experience may be a dream come true for healthcare giants, Chris Hogg of Propeller Health makes a compelling case for a more fragmented market with best-in-class solutions addressing different problems. An one-size-fits-all solution would fail to reflect the complexity of health care and might be a patients’ nightmare. Fully agree. [≈ 5min]
It might startwith an innocent phone call. Someone who says he’s from Medicare offers you a medical device to ease knee pain. All he needs is to confirm your Medicare number. You will then receive a device that you don’t need, and Medicare will be billed for it. Scams like this cost the US system about USD 52bn in 2017, driving up prices for everyone. Here is a list of scams and how to protect yourself from them. [≈ 5min]
Telemedicine adoption is growing, but still hasn’t lived up to its potential. It works best when there’s a clear use case (e.g remote areas, chronic care). One area in which telemedicine could make a dent is elderly care in nursing homes; however complexities regarding reimbursement have slowed down adoption. [≈ 5min]
Closing as always with the quote of the week: «Everyone has to care about retention because, if not, you don’t have a business. But it’s short term thinking to do it by making cancelling inconvenient rather than creating an experience that patients continue to use because they receive value over time» Zachariah Reitano, co-founder and CEO of Ro about start-ups that make it a pain for customers to cancel.
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Have a productive week,