AAEAAQAAAAAAAAO3AAAAJDJiNGI1ODkwLTAyNjItNDEwOC04MjM5LTY1YWEwNGE3NzQzZgWhen it comes to discussions of business models for digital health startups, they usually revolve around two options – should we go down the B2C route or play the B2B game? But maybe the two don’t have to be so much of an either/or issue, and instead they can interact in more of a yin and yang relationship. I’m a big …