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New Frontiers In Healthtech

House of Pheromones: Where Scent, Science, and Behavior Meet Digital Health

Posted on July 27, 2025July 27, 2025 by Min-Sung Sean Kim

What happens when a venture capitalist known for precision bets in digital health dives headfirst into the wild world of pheromone research?

You get one of the strangest—and potentially most fascinating—collaborations in startup science: The House of Pheromones x Min-Sung Sean Kim.

Pheromone colognes and perfumes have been floating around the internet for at least 20 years now. But …

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The Science of Scent: Can Olfactory Cues Improve Patient Engagement in Digital Health?

Posted on July 24, 2025July 28, 2025 by Min-Sung Sean Kim

When you think of digital health, you probably think of sleek interfaces, chatbots, telemedicine, AI diagnostics, and smartwatches tracking your every heartbeat.

You probably don’t think of scent.

But maybe you should.

Because underneath all the algorithms, user flows, and biometric data lies a deeper truth: healthcare is emotional. And few things influence human emotion more immediately—and more viscerally—than …

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Min-Sung Sean Kim

About Min-Sung Sean Kim

Digital health investor and startup mentor. Reviewed 2,300+ startups across Europe. Bridging founders and funding through real-world insights and ecosystem experience.

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Recent Posts

  • House of Pheromones: Where Scent, Science, and Behavior Meet Digital Health
  • The Non-Dilutive Funding Guide for Digital Health Startups
  • Clinical Validation for Digital Health Startups: Building Trust That Closes Rounds
  • Unit Economics for Digital Health Startups: What VCs Want to See
  • Healthcare Regulations 101 for Digital Health Startups

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